Here's something the $5/month hosting companies don't advertise: Google measures how fast your site loads, and they use it as a ranking signal. A slow site doesn't just frustrate visitors — it actively hurts where you show up in search results. If your site takes four seconds to load, a chunk of your potential customers have already hit the back button before they've seen a single word you've written. Research consistently puts that bounce rate threshold at two to three seconds. After that, you're bleeding leads.
Shared hosting is the main culprit. When you're on a shared server, you're living in a digital apartment building — and you don't get to pick your neighbors. If the website two doors down gets a traffic spike, runs a bloated plugin, or gets hit with a malware attack, your site slows down with it. You didn't do anything wrong. You just got unlucky with the neighbor. That's the shared hosting deal, and most people don't find out until it's already cost them.
The false economy of cheap hosting only works if your website doesn't matter to your business. For a lot of small businesses — a cleaning company that books exclusively through their contact form, a coach whose course sales happen on their site, an HVAC company whose after-hours leads come through the web — the website is the business. Saving $30/month on hosting and losing even one $800 job because your site was down or too slow to trust is not a good trade. We've seen it happen more times than we can count.