marketing

Your best customers are searching right now.
Are they finding you?

There's a real difference between a website that exists and a website that generates business. The gap is almost never design. It's discoverability. If you're not showing up when someone in your neighborhood types in what you do, your site is a very nice piece of digital furniture. We fix that. We handle local SEO, Google Business Profile, content strategy, and on-page optimization — everything t

See how you rank
{ Cleaning Services } { HVAC & Trades } { Real Estate } { Home Services }

the honest truth

A website nobody finds is a billboard in your basement.

Having a website doesn't mean people can find you. Plenty of small business owners have spent real money on a site that looks great and does almost nothing — because nobody outside of their existing customers ever lands on it. It's one of the most common and quietly expensive problems in local business marketing.

Here's the thing about local SEO: it's not magic, and it's not a mystery. It's structure and consistency. Google wants to understand exactly who you are, where you serve, what you offer, and whether you're credible. When you give it clear signals — on your website, in your Google Business Profile, in local directories across the web — it rewards you with visibility. When you don't, it sends people to your competitors who do.

Most small business websites get this wrong in the same handful of ways: a Google Business Profile that was set up once and never touched, no local schema markup so search engines can't parse your service area, service pages so thin they don't give Google anything to rank, no content strategy so the site never earns authority on the terms that actually bring in customers, and citation information scattered across the web with mismatched addresses and phone numbers. Any one of these is a drag. All of them together and you're essentially invisible.

what you actually get

Local marketing that puts you in front of people who are already looking.

Most people searching for a local service have already made up their mind to hire someone. They just haven't decided who yet. Local SEO is what determines whether your name shows up in that moment — or someone else's does. Here's what we do to make sure it's yours.

{ local seo }

A technical foundation first — then the ongoing work that compounds

We don't start with content. We start by making sure search engines can actually read and understand your site. That means cleaning up crawl errors, fixing page speed issues, ensuring your site is indexed correctly, and implementing local schema markup so Google knows your business name, address, phone number, and service area without guessing.

Once the foundation is solid, we build on it. Monthly content, local keyword targeting, internal linking strategy, and ongoing technical monitoring — the kind of consistent work that turns a site Google tolerates into a site Google trusts.

{ google business profile }

The most under-used free tool in local marketing — we make it work

Your Google Business Profile is often the first thing a potential customer sees. It shows up before your website in local search results. It's what populates the map pack. It drives phone calls, directions, and direct website visits. And most small businesses have a profile that's half-filled-out, missing key services, full of unanswered reviews, and sitting there doing almost nothing.

We set it up properly or optimize what's already there, add your full service list and service area, write a business description that actually converts, and keep it active with regular posts, Q&A responses, and photo updates. An active, optimized profile is one of the highest-ROI things you can do in local search — and most of your competitors aren't doing it.

{ content strategy }

What to write about, why it matters for rankings, and why it matters even more for customers

Content strategy for local businesses isn't about churning out blog posts for their own sake. It's about identifying the specific questions your best customers are already asking — and making sure your website answers them better than anyone else in your market.

We map out the pages and content your site actually needs: location-specific service pages, comparison content, FAQ pages built around real search intent. Then we produce it on a consistent monthly schedule. Good content builds authority over time. It ranks for terms your competitors haven't thought to target. And when someone lands on it, it builds trust before they ever contact you.

{ on-page optimization }

Title tags, meta descriptions, schema, heading structure, internal linking — the details that add up

Every page on your site sends signals to search engines. Most of those signals, on most small business sites, are either wrong or missing entirely. Title tags stuffed with the business name but missing keywords. Meta descriptions left as autogenerated excerpts. H1 headings that don't match what people are searching. No internal linking to connect related pages and pass authority around the site.

We audit and fix all of it. Then we set a standard so that every new page you add is built right from the start.

{ monthly reporting }

Traffic, rankings, calls, form submissions — not vanity metrics

We don't send you a report full of impressions and session counts and call it a win. You want to know whether the phone is ringing more. Whether you're ranking higher for the terms that matter. Whether the leads coming in are actually from people who found you online.

Every month you get a clear report: where your rankings moved, what your Google Business Profile activity looked like, how many calls and form submissions came through search, and what we're doing next and why. No smoke. No spin. Just what's actually happening.

how it works

We start by understanding where you actually stand.

  1. { getting started }

    Baseline audit — current rankings, GBP state, technical issues, competitor landscape

    Before we touch anything, we do a full picture of where you are today. What terms are you actually showing up for? What does your Google Business Profile look like from the outside? What technical issues are dragging your site down? Where are your competitors outranking you, and why?

    This is the work that makes everything else more effective. You can't build a smart strategy without knowing what you're starting with.

  2. { month one }

    Foundation work — fix what's actively hurting you first

    The first priority is stopping the bleeding. If your site has crawl errors, broken schema, mismatched NAP information across directories, or a Google Business Profile with missing categories and no service descriptions — those things get fixed before we start building.

    There's no point publishing new content on a site that search engines can't parse properly. We fix the foundation, then we build.

  3. { ongoing }

    Monthly optimization — content, GBP posts, link-building, citation cleanup

    Once the foundation is in place, we shift to consistent execution. Monthly content that targets real local search terms. Regular Google Business Profile posts to keep the profile active and visible. Citation cleanup and new listing submissions to make sure your business information is accurate everywhere it lives on the web. And where it makes sense, targeted outreach to build local backlinks that increase your site's authority.

    This is the work that compounds. Each month builds on the last.

  4. { every month }

    Monthly reporting — what moved, what we're doing next, what you should know

    At the end of every month, you get a clear rundown: ranking changes for your tracked keywords, Google Business Profile stats (searches, calls, direction requests), website traffic from organic search, and a plain-language summary of what we're working on next and why. No charts that require a decoder ring. No jargon. Just a real update from your team.

what's in the box

One monthly fee. Not one fee per keyword and another fee per blog post.

A lot of SEO agencies build their pricing so you're constantly paying more for the next thing — another keyword group, another page, another report tier. We don't work that way. Here's what's covered every month, without a surcharge:

  • Technical SEO audit at onboarding — a full sweep of what's working and what's not before we touch anything
  • Google Business Profile setup and optimization — categories, services, description, photos, attributes — all of it
  • Local schema markup — structured data that tells search engines exactly who you are and where you serve
  • On-page optimization — title tags, meta descriptions, heading structure, and internal linking across your site
  • Monthly content — 1–2 pieces per month, targeted to real local search terms your customers are using
  • Citation audit and cleanup — your business name, address, and phone number consistent everywhere it appears online
  • Monthly GBP posts — keeping your profile active so Google sees you as an engaged, current business
  • Google Search Console monitoring — catching indexing issues, manual actions, and crawl errors before they become problems
  • Keyword tracking — local terms specific to your business and service area, tracked monthly
  • Monthly performance report — rankings, calls, traffic, form submissions — what actually matters
  • Competitor monitoring — keeping an eye on who else is competing for your terms and how they're moving